January 31, 2024 – A

When intensity
and intentionality 
are lacking,
our integrity takes a hit.

Living with integrity
takes meaning it.

We cannot merely show up--
we have to be fully there
with our game face on.

Too many sports teams show up
without their game face on.

In basketball it is apparent
in the turnovers and free throws departments.
Lackadaisical mediocrity
does not win basketball games.

Or football games.

Nick Saban coached football at Alabama,
and what he really coached
(and recruited)
was intensity.

If you didn't mean football 24/7/12,
you didn't play for Nick Saban,
and he lived what he coached.

Talking it is one thing.
Living it is another.

Look your life in the eye
and tell me where you find 
intensity and intentionality.

What do you do with intentional
intensity?
What do you just get by with?

Integrity demands intentional intensity.
That is where we are most who we are.
We shine through
when we are living with intentional intensity.

Hendrick Honda in Charlotte
sees to it that the people who work there
exhibit the Hendrik Honda Brand:
Customer Service.

All businesses everywhere talk 
about customer service.
Hendrick Honda does customer service.

Everybody there is intensely intentional
about Customer Service.
Or they don't work there any more.

Your brand is what?
My brand is what I'm doing right here,
right now--
and when I'm trolling for photographs,
and taking naps.

Yes, you can take naps
with intense intentionality.
And everything else.

And what we do with intense intentionality
exhibits our integrity,
expresses who we are.

If you were going to show me
who you are,
where would you take me
to see your intense intentionality
in action?
  

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