Attraction has its own reason
for being.
There are no reasons
to be attracted to this,
not that.
It isn't a rational/logical/intellectual
operation.
We do not control
what attracts/repels us.
We know it
without knowing how
we know it.
We will never
get to the bottom of it,
or of anything else
that matters.
Why does what matters to us
matter?
Why does "Why?" matter?
It is enough to know "What?"!
And to let it be
because it is.
And to honor it with filial devotion
and liege loyalty.
To love what we love
and let that be.
Without having (or trying) to
defend/explain/justify/excuse
anything about it.
Understanding why we love what we love
is of no use to anyone.
"We are just that way!"
Love it the way it needs to be loved,
and smile
(Without having to know
where smiles come from!).
–0–
Jim Dollar's Photography and Philosophy 
“Why does what matters to us, matter?” Your question stopped me in my tracks! Deeply profound and soul searching!
Thank you, Jim. Cheers
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The exploration of “why” and “how” leads us into the labyrinth of thoughts, which can start with a rational logical clear thinking, but is soon entangled in the enormous complexities of causes-effects, conditioning, acquired preferences, personal bias, selfish motives- it becomes practically impossible to sort out the real truth, among the numerous interdependent possibilities.
So perhaps, it is best to simply drop this whole mess, and just look at it with complete attention, a welcoming awareness to see, listen and ‘directly’ know in the now- what it is, irrespective of the reasons behind it. It is an art to see ‘what it is, as it is’ right now, and there is a freedom from unnecessary psychological burden, in acceptance of ‘what is, as it is’ in the present moment!
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“Dropping the whole mess” is the prerequisite to satori/nirvana!
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